Company Profile

Established in 1968 and headquartered in Lishui City, Zhejiang Prov., Nice Group is a leading enterprise in China cleaning industry, which can produce 1 million tons of washing powder, 1, 300, 000 tons of liquid detergent, 280, 000 tons of soap, 20, 000 tons of industrial glycerin, and 5 hundred million tubes of toothpaste annually.

With over 20, 000 employees, NICE sets up production bases in Lishui of Zhejiang, Yiyang of Hunan, Chengdu of Sichuan, Zhengding of Hebei, Siping of Jilin, Urumqi of Xinjiang, Taicang of Jiangsu and Taiwan respectively, possesses more than 50 sales branches, 3 overseas subsidiaries. NICE's products cover the domains of household care, fabric care, oral care and personal care. With independent intellectual property rights, brands DIAO, Supra, Nice, Jianshuangbai, Yayale, 100 Years Hair Care, You R You, Soling, Mailian, Lizi, Natural Magic, Fasclean and the relevant products are popular on the market. The products are salable in China, Mideast, Africa, Oceania, Europe and America etc.

With a powerful R&D group, first-class production and testing equipments, advanced environmental protection facilities, strict manufacturing technique, NICE has realized modernized, digitalized and flow management, and formed integrated administrative regulations. As a leading enterprise in the industry, NICE has developed strategic partnerships with many Global Top 500 enterprises, promoting the sales of supplying products with guaranteed quality.

Edified by unique water-like culture and taking "Enhancing Your Life" as the enterprise philosophy, NICE has been making unremitting endeavors to become a global excellent enterprise.